{"id":1389,"date":"2026-05-26T09:16:28","date_gmt":"2026-05-26T07:16:28","guid":{"rendered":"https:\/\/bcu.opole.pl\/bcu2\/?p=1389"},"modified":"2026-05-26T09:18:21","modified_gmt":"2026-05-26T07:18:21","slug":"opakowanie-to-cos-wiecej-niz-pudelko","status":"publish","type":"post","link":"https:\/\/bcu.opole.pl\/bcu2\/2026\/05\/26\/opakowanie-to-cos-wiecej-niz-pudelko\/","title":{"rendered":"Opakowanie to co\u015b wi\u0119cej ni\u017c pude\u0142ko"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga1.jpg\" alt=\"\" class=\"wp-image-1390\" srcset=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga1.jpg 1000w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga1-980x654.jpg 980w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Go\u015bciem kolejnej edycji Spotka\u0144 z ekspertem w PNT w Opolu by\u0142a Ma\u0142gorzata Adamska, mentorka, wyk\u0142adowczyni akademicka, wsp\u00f3\u0142w\u0142a\u015bcicielka marki Biotika z Opola, dzia\u0142aj\u0105cej jako manufaktura naturalnych produkt\u00f3w oraz Biotika Concept Store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas spotkania z Ma\u0142gorzat\u0105 Adamsk\u0105 rozmawiali\u015bmy o tym, \u017ce opakowanie produktu to znacznie wi\u0119cej ni\u017c tylko ochrona zawarto\u015bci. Mo\u017ce budowa\u0107 mark\u0119, przyci\u0105ga\u0107 uwag\u0119, opowiada\u0107 histori\u0119 i wp\u0142ywa\u0107 na decyzje zakupowe jeszcze zanim klient pozna sam produkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prelegentka zwr\u00f3ci\u0142a uwag\u0119, \u017ce skuteczne opakowanie powinno by\u0107 sp\u00f3jne z identyfikacj\u0105 wizualn\u0105 marki, czytelne, estetyczne i funkcjonalne. Wa\u017cne s\u0105 tu m.in. kolorystyka, typografia, grafika, ergonomia oraz emocje, jakie opakowanie wywo\u0142uje u odbiorcy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du\u017co miejsca po\u015bwi\u0119cono tak\u017ce zjawisku unboxingu, czyli do\u015bwiadczeniu rozpakowywania produktu. Jak podkre\u015blono, dobrze zaprojektowane opakowanie mo\u017ce sta\u0107 si\u0119 cz\u0119\u015bci\u0105 ca\u0142ego do\u015bwiadczenia marki, wzmacnia\u0107 pozytywne skojarzenia i sprawia\u0107, \u017ce produkt zapada w pami\u0119\u0107.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"1399\" src=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga4-1.jpg\" alt=\"\" class=\"wp-image-1399\" srcset=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga4-1.jpg 1000w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga4-1-980x654.jpg 980w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga4-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"1404\" src=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga1-2.jpg\" alt=\"\" class=\"wp-image-1404\" srcset=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga1-2.jpg 1000w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga1-2-980x654.jpg 980w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga1-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"1402\" src=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga5-1.jpg\" alt=\"\" class=\"wp-image-1402\" srcset=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga5-1.jpg 1000w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga5-1-980x654.jpg 980w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga5-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"1401\" src=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga6-1.jpg\" alt=\"\" class=\"wp-image-1401\" srcset=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga6-1.jpg 1000w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga6-1-980x654.jpg 980w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga6-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"1403\" src=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga7-1.jpg\" alt=\"\" class=\"wp-image-1403\" srcset=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga7-1.jpg 1000w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga7-1-980x654.jpg 980w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga7-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"1400\" src=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga8-1.jpg\" alt=\"\" class=\"wp-image-1400\" srcset=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga8-1.jpg 1000w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga8-1-980x654.jpg 980w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga8-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"1407\" src=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga2-1.jpg\" alt=\"\" class=\"wp-image-1407\" srcset=\"https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga2-1.jpg 1000w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga2-1-980x654.jpg 980w, https:\/\/bcu.opole.pl\/bcu2\/wp-content\/uploads\/sites\/4\/2026\/05\/ga2-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Go\u015bciem kolejnej edycji Spotka\u0144 z ekspertem w PNT w Opolu by\u0142a Ma\u0142gorzata Adamska, mentorka, wyk\u0142adowczyni akademicka, wsp\u00f3\u0142w\u0142a\u015bcicielka marki Biotika z Opola, dzia\u0142aj\u0105cej jako manufaktura naturalnych produkt\u00f3w oraz Biotika Concept Store. Podczas spotkania z Ma\u0142gorzat\u0105 Adamsk\u0105 rozmawiali\u015bmy o tym, \u017ce opakowanie produktu to znacznie wi\u0119cej ni\u017c tylko ochrona zawarto\u015bci. Mo\u017ce budowa\u0107 mark\u0119, przyci\u0105ga\u0107 uwag\u0119, opowiada\u0107 histori\u0119 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Go\u015bciem kolejnej edycji Spotka\u0144 z ekspertem w PNT w Opolu by\u0142a Ma\u0142gorzata Adamska, mentorka, wyk\u0142adowczyni akademicka, wsp\u00f3\u0142w\u0142a\u015bcicielka marki Biotika z Opola, dzia\u0142aj\u0105cej jako manufaktura naturalnych produkt\u00f3w oraz Biotika Concept Store. 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